Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience.

In Trump University Marketing 101, Second Edition, you'll learn how to:

Master the basics of great marketing to grow your business

Adapt your marketing strategy to difficult economic conditions

Understand customers, competitors, and markets

Discover your target audiences

Position your product or service against the competition

Create a great brand from scratch

Market residential and commercial properties effectively

Develop powerful marketing plans

Increase customer satisfaction

Price your products for maximum profit

Use advertising and the Internet to promote your business

Employ guerrilla marketing techniques

And much more!